Every entrepreneur in Kenya would want to find the cheapest and most effective ways to market their products. Though there are many channels to do this, only a few would guarantee value for your money.
Startups face the most hurdles, more especially if they lack sufficient resources to advertise their products. In the process, they wind up their operations after a series of disappointments. Steller marketing strategy is needed for one to succeed in business- it doesn’t have to be expensive, as long as results are seen. For startups and established companies in Kenya, here are cost effective marketing strategies you should employ to achieve amazing results.
- Affiliate marketing
Affiliate marketing is all over USA,UK and other developed countries. In Kenya, few companies have adopted this strategy. The good thing about affiliate marketing is that you pay an individual a commission once they have delivered a sale. This is the most effective strategy because it involves zero spending on marketing.
There are few companies that have adopted affiliate marketing, like Jumia, Kilimall, Travelstart and Betway.These companies have seen a drastic increase in sales since they resolved to engage other Kenyans in selling their products. Due to their success stories, more companies are joining them but the way they’re doing it isn’t enticing for publishers and potential marketers.
If you’re running an electronics shop,e-commerce store, web hosting company or real estate firm, embrace affiliate marketing and witness your sales soar.
- Email Marketing
Email Marketing has proved to be one of the most effective ways of marketing products online. I have seen many companies adopt this strategy and it has actually worked for them. There are two email marketing tools people use, ConvertKit and Lead pages. These two will allow your customers to subscribe such that whenever you have a new product, you will send them a single email to notify them about the product. Imagine you have 100,000 email subscribers, you send a single email to them and 200 purchase the product-you will walk home smiling
- Sponsored content
You have several marketing options, but we can confirm after marketing for more than 100 companies, sponsored content is the most effective way to market any product online.
Sometime back an individual approached me with the idea of marketing a phone he wanted to introduce into the market. He sought my advice. At first he suggested I place a banner on my website, I suggested sponsored content. I went ahead to inform him about the usefulness of sponsored content. It was the first time he was hearing about this.
After we argued for some time, he finally agreed to sponsor a single article on my website. Here is what he did: he wrote an article about the phone, then inserted links directing readers to his website where the phone details were located. He then paid me Ksh5,000 for the article.Surprisingly,the article was read by 15,000 humans. Out of this number, 1,000 called him,200 eventually purchased the phone. Since the phone was priced at Ksh 10, 000,he managed to pull in Ksh 200,000.From this single article, he generated Ksh 20,000 as the net profit.
Several companies in Kenya are using this effective way to boost sales. Here at Venas News, we receive over 10 such articles weekly and they are doing amazingly well. We charge as little as Ksh3, 000 for a single sponsored article. To sponsor one on our website, simply send us the article through firstname.lastname@example.org or call us on 0729540161 We shall negotiate, especially if you’re a startup company.
- Social media marketing
Social media marketing can do magic but it can also lead to worthless efforts. Not all products do well when marketed on social media, but in Kenya, you can get value for your money if you market housing plans, land, car hire services and professional services like web design